Clik here to view.
What Is The Matrix? (Automotive SEO)
It’s always a tragedy when a vehicle model gets discontinued, and I felt no manly shame earlier this month at weeping openly and loudly in a public restaurant upon learning that the Toyota Matrix will...
View ArticleClik here to view.
Interview With The Internet Sales Manager Video (Automotive SEO)
Last weekend I took my car and my camera into my local Toyota Scion store to get my xD’s oil changed. While I was waiting, I spoke to the Internet Sales Manager, Jim Gray. I asked how he used the...
View ArticleClik here to view.
Goodnight, Suzuki (Automotive SEO)
With all the election hulabaloo last week, most people didn’t notice the news that American Suzuki will cease selling cars in the U.S. I get bummed out when I see a model discontinued, but when a...
View ArticleClik here to view.
Don’t Forget SEO Basics For The Holidays (Automotive SEO)
Just because it’s holiday season – and therefore holiday sale season ¬– that’s no reason for auto dealers to ignore SEO basics like keyword optimization. There’s some temptation to set aside good...
View ArticleClik here to view.
Holiday Refresher: Auto Retail And Social Media
The Honda Civic has undergone a mid-cycle refresh – a very early mid-cycle refresh, just one year after the full redesign. Updates from year to year are expected, and within a generation of a model’s...
View ArticleClik here to view.
Maps Apps In Cars: User Behavior And Getting Found
As a recent article by Kyle pointed out, the smartphone maps apps of today are powerful and amazing tools. We used to have to pull out a Thomas Guide and use address numbers of all things to find a...
View ArticleClik here to view.
What Makes “Automotive SEO” Different From Other Kinds Of SEO?
I’ve been reading and re-reading articles from the last half a year or so on automotive SEO, and something slightly annoying has caught my eye. The so-called “automotive SEO” bloggers are dishing out...
View ArticleClik here to view.
Automotive Keyword Research: How It’s Different
For the automotive industry, the keyword research process is essentially like any other: step one, find keywords you want to rank for; step two, determine traffic potential of keywords; step three,...
View ArticleClik here to view.
Automotive Link Development: How It’s Different
Before we jump into the automotive portion of this topic, let’s nail down one important thing. Link development is changing. Google’s got some new buzz about buzz over optimization. Here’s a very good...
View ArticleClik here to view.
Automotive Website Architecture And User Experience: Why It Matters More
A really interesting blog post came out today from HubSpot, an inbound marketing software and analytics provider: How Inbound Marketing Aligns With the New Purchase Loop HubSpot’s Purchase Loop Model...
View ArticleClik here to view.
Google+ For Auto Dealers, Mechanics, and Auto Parts Stores
Google+ is here to stay. It’s part of life now. It’ll be bigger and more important this year than ever. And anyone in the automotive industry with a physical store to sell things from needs to know how...
View ArticleClik here to view.
Schema.org Microdata Markup for the Automotive Industry
Last month, Intrapromote’s own Caleb Dann wrote about Schema.org microdata markup for the food & beverage industry. If you’re in the food & beverage industry, this article is extremely helpful...
View ArticleClik here to view.
Automotive SEO vs. Automotive SEM
According to this extraordinarily useful infographic from DealerRefresh, there is a war happening between SEO and SEM, and apparently it’s a war of attrition. The infographic does, of course, point...
View ArticleClik here to view.
Car Dealers: Get Yourself An Internet Department
If you don’t have this guy, you need this guy. The irony of a blog post with a message of “Get yourself an Internet department” is that the likeliness of a dealer principal without an Internet...
View Article
